Privacy Policy

1. Introduction

Amba Panel India Private Limited (“we”, “our”, or “us”) operates Smart BI Studio Pro (“the Service”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service. By using the Service, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Information you provide directly:

• Account registration information (name, email, company name, phone number)
• Contact form submissions and demo requests
• Payment and billing information (no card data — we only collect bank/UPI reference details)
• Support communications

2.2 Information collected automatically:

• Log data (IP address, browser type, pages visited, time spent)
• Device information (operating system, screen resolution)
• Usage analytics (features used, actions taken within the platform)
• Cookies and session data for authentication

2.3 Data you upload to the Service:

Files, datasets, and business data you upload to Smart BI Studio are stored securely and are never used for any purpose other than providing you the Service. We do not analyse, sell, or share your uploaded business data.

3. How We Use Your Information

• To provide, operate, and maintain the Service
• To process your registration and manage your account
• To send transactional emails (invoices, password resets, onboarding)
• To respond to your inquiries and provide customer support
• To improve the Service based on usage patterns
• To comply with legal obligations under Indian law
• To prevent fraud and ensure platform security

4. Data Sharing and Disclosure

We do not sell your personal data. We may share your information in the following circumstances:

• Service providers: We use third-party services for infrastructure (cloud hosting, email delivery). These providers are contractually bound to handle your data securely.
• Legal compliance: We may disclose your information if required by law, court order, or government authority under applicable Indian laws (IT Act, 2000 and DPDP Act, 2023).
• Business transfers: In the event of a merger or acquisition, your data may be transferred as part of the transaction.

5. Data Security

We implement industry-standard security measures to protect your data:

• TLS 1.3 encryption for all data in transit
• AES-256 encryption for data at rest
• JWT-based authentication with automatic token rotation
• Row-Level, Column-Level, and Object-Level Security enforcement
• Complete audit logging of all access events
• Regular security assessments and penetration testing

6. Data Retention

We retain your personal data for as long as your account is active or as needed to provide the Service. If you close your account, we will delete or anonymise your personal data within 90 days, unless we are required to retain it for legal or compliance reasons. Uploaded business data is deleted immediately upon your request.

7. Your Rights

Under the Digital Personal Data Protection Act 2023 (India) and applicable regulations, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your personal data
• Withdraw consent for data processing
• Lodge a complaint with the Data Protection Board of India

To exercise these rights, contact us at privacy@smartbistudio.in.

8. Cookies

We use strictly necessary cookies for authentication and session management. We do not use advertising or tracking cookies. You can control cookies through your browser settings; however, disabling authentication cookies will prevent you from logging in.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by email and by posting the new policy on this page with an updated “Last updated” date. Your continued use of the Service after changes constitutes your acceptance of the updated policy.

10. Contact Us

If you have questions about this Privacy Policy or our data practices, contact us: